In the marketing world, the use of the internet to specifically target individual customers has become something of a holy grail. One of the most popular methods for accomplishing this is IP targeting. This approach utilizes IP addresses, unique numbers that identify individual internet connections while they're in use, to identify a particular visitor to a website or user of an app. It's important, however, to appreciate both the strengths and the weaknesses of IP targeting.
29 September 2018
Nurturing a small business boils down to your ability to bring in the customers. The more people you can make aware of the products and services that you have to offer the greater the chances of building up the kind of clientele that can expand your company. You might have so much faith in your products that you believe word-of-mouth will get the crowd to come knocking but it's just too risky to rely on this type of marketing.
6 May 2018
When it comes to operating your bank, you want your employees to put their best foot forward. One way to do this is to provide them with custom corporate apparel. Having your staff wear coordinating looks featuring your bank's logo provides a host of benefits for both your business and your customers. Consider the following benefits to see if custom corporate apparel is right for your bank. Easy Identification Your customers want to know that they are dealing with official employees when they enter your bank.
26 January 2018
The consumption of sports is big business across the globe. With many people tuning in to watch their favorite players on a regular basis, and even more people showing up to watch sporting events live and in-person, opting to advertise your company through these events can be beneficial. In-stadium advertising requires finesse and creativity. Here are three simple ways that you can apply these concepts to your own marketing efforts as you advertise at your favorite sporting events in the future.
17 January 2017
Mobile truck advertising positively has the potential to capture the eyes of a huge number of onlookers. Putting the right words, slogan, or catch phrase on a moving billboard gets a message out. Of course, the words on the board have to be read in order for those targeted by the ads to really feel impacted. Simply putting words on a backdrop might not be the most effective strategy for success.
16 November 2016
If you are looking to entertain clients, and you don't think that they are going to be impressed with yet another dinner at one of New York's famous steakhouse restaurants, then don't risk boring them. Instead, you should think about an event you can get them tickets to. You can either invite them, or simply present them with tickets that they can use with their family if they are visiting from out of town.
16 September 2016
Social media is an essential part of just about any business. No matter how small or large your social media output is, you will want to measure the actual effectiveness. Of course, the effectiveness of your efforts is not only reflected in likes or followers. Most importantly, you want to be able to measure your actual return of investment ROI. This article explains how to get the most out of systemic and seasonal social media campaigns by using simple ROI software.
11 July 2016