The Beauty Of ROI Software Apps


Social media is an essential part of just about any business. No matter how small or large your social media output is, you will want to measure the actual effectiveness. Of course, the effectiveness of your efforts is not only reflected in likes or followers. Most importantly, you want to be able to measure your actual return of investment ROI. This article explains how to get the most out of systemic and seasonal social media campaigns by using simple ROI software. You can strengthen your brand while also maximizing your profit margin by making your social media more directed and effective.

Who Are These Software Applications For?

The problem is that some social media experts have little practical financial or accounting training. At the same time, the financially minded people in your company probably aren't social media experts. How do you bridge this gap and streamline your efforts to produce more cost-effective and telling social media campaigns? Luckily, ROI software is designed for company-wide utilization, so marketing and accounting departments can both get the most out of the findings.

Maximizing Your Efforts and Resources

These software tools are integrated with your social media apps. This allows them to be automatically updated. For instance, a chart will show that amount of likes, retweets, shares, follows, etc. On the other end (in accounting), you will input information like sales, website traffic, phone calls, emails, etc. When these different data sets are interpolated, you will be able to see where the ROI is the greatest, and where your efforts might not quite be as effective. The beauty of ROI software is that it automatically highlights and explains the problem areas. For example, you could post a giveaway on Instagram and see how much site traffic or web sales increased in the coming week.

Concentrating Your Efforts

Some brands will simply do better on one social media platform compared to another. For instance, you might have many more followers on Instagram than you do on Twitter. However, that is not to say that the ROI will be greater on Instagram. This is where ROI becomes especially helpful for small brands with limited marketing budgets. Instead of stretching your department thin trying to cover all of the platforms at once, you can focus your efforts where they are most beneficial.

Once your marketing efforts are more focused, your increased ROI will hopefully spur growth within the marketing budget.

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11 July 2016

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