How Real Estate Agents Can Use Social Media For Business Growth


As a real estate agent, marketing is key to your success. Unfortunately, you specialize in selling real estate, not in marketing. While some real estate agents struggle with the marketing of their business and properties, there are many different ways that you can incorporate marketing into your business. In fact, leveraging social media is a great way to kick-start your real estate agent marketing. Here are a few things to remember.

Most Social Media Is Visual

When you're marketing on social media, whether Facebook, Instagram, or any other platform, visuals are crucial. That means using high-quality photography to showcase the properties you're selling, and your agency as a result.

If you don't use a professional real estate photographer, that's okay. Just make sure that you're posting images that are crisp and clear, and avoid any filters that don't look natural on the picture. You will draw more people's attention and get more social media shares if the pictures look natural and not as though you've edited them.

Video Tours Garner Attention

One thing that many prospective property buyers like to see is a video tour of the property. This is a great way to confirm interest in the property before they actually come out to see it. Many people want a clear view of as much of the property as they can get before they spend the time traveling to it to see it, even if it's nearby. 

Most social media platforms are seeing a huge increase in video engagement, so using video to promote your property is a great way to engage your potential buyers. Record video tours of your listings and share them on social media to encourage more views, shares, and likes.

Text Platforms Need Time Investment

Working with a text-based platform is harder than the social media platforms that thrive on imagery. If you want to grow a text-based platform, such as Twitter, you need to be active and engaging. This means spending time sharing short text bursts of the latest happenings, trending topics, and your listings. The more you post, the greater your chances of visibility, shares, and further account growth.

The more you understand about how to market yourself as a real estate agent, the easier it is to grow your book of business and sell properties. Using social media for some of your marketing allows you to capitalize on the current trends so that you can make the most of technology to market your listings and your agency. 


16 October 2019

How Can You Market Your Business Successfully?

Whether you're a large business owner or small upstart with little funds, finding ways to market your company isn't always easy. But with the right tips, guidance and assistance, it's possible for you to succeed. Marketing requires developing a business strategy that works for your unique brand. Although it's easy to copy the methods of other companies, it's not the best idea. What works for your competitors may not work for you. My blog offers valuable marketing information on how to develop your own strategies in the most effective ways possible. You learn how to use the Internet to your advantage and who to contact when you just can't pull it all together. If you're ready to move in the right direction with your company, keep reading. Good luck with your marketing plans.