Building an online presence is critical for a modern business. More and more customers are moving online and becoming used to having goods conveniently delivered directly to their homes. To meet these demands, companies must make use of multiple online channels and activities to generate leads and sales. Digital advertising on ad networks, search engines, and social media is a common marketing strategy that businesses employ for quick results.
Unfortunately, many firms lack experience with these platforms as well as the requirements of an effective and high-converting advertisement. This lack of knowledge and expertise can result in failing ads, lost revenue, and a swelling marketing budget with no results to show for it. Fortunately, digital advertising agencies are standing by to take these responsibilities off of companies' hands. These professional media buyers are prepared to develop personalized marketing strategies for their clients and apply their expertise to minimize ad costs while maximizing ad effectiveness. Read on to learn two ways that hiring a digital advertising agency is better than hiring an in-house team.
Hiring an Advertising Agencies Is Cheaper Than Hiring In-House
While digital ad agencies are great for companies that lack digital advertising experience, they are still an excellent choice for firms with some digital advertising experience. Even if a firm does have experience with advertising themselves, hiring the services of a digital advertising agency will prove far more cost-effective. Hiring in-house marketing staff to handle advertising requires a business to take on many unnecessary expenses.
Expenses include payroll taxes, healthcare, hardware, software, and salaries. The salary for a marketing manager role alone is $120,000 per year. Costs can easily get out of hand after adding in the wages of additional marketing team members, graphic designers, and more. Fortunately, advertising agencies and their costs can scale with a business's needs and budget, with costs sometimes as low as $4,000 per month.
Hiring an Advertising Agencies Is Faster Than Hiring In-House
Creating an in-house team means going through a lengthy and stressful hiring process and managing tasks such as posting on job boards, background checks, reference checks, and CV screening. Once these documents are verified, the company will need to schedule and conduct an interview. If a candidate ghosts the company, then it may be necessary for the company to restart the hiring process. A new hire must learn the brand voice, style, and culture of the company before creating their first ad campaign.
Needless to say, the hiring and onboarding process is incredibly time-consuming. Fortunately, hiring an ad agency bypasses most of this process. A reputable ad agency will only need to learn the nature of the client's business so that they can quickly establish an optimized marketing strategy. This shortened process minimized unnecessary downtime.
Conclusion
While it's tempting for companies to begin hiring an in-house team for their digital advertising needs, there are other options to consider. Hiring the services of an ad agency can save businesses precious time and money!
To learn more reach out to an advertising company in your area.
Share15 November 2021
Whether you're a large business owner or small upstart with little funds, finding ways to market your company isn't always easy. But with the right tips, guidance and assistance, it's possible for you to succeed. Marketing requires developing a business strategy that works for your unique brand. Although it's easy to copy the methods of other companies, it's not the best idea. What works for your competitors may not work for you. My blog offers valuable marketing information on how to develop your own strategies in the most effective ways possible. You learn how to use the Internet to your advantage and who to contact when you just can't pull it all together. If you're ready to move in the right direction with your company, keep reading. Good luck with your marketing plans.